Annual report 2023

Artificial intelligence

Artificial intelligence and machine learning (AI and ML) are rapidly becoming ubiquitous features of modern life.

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AI adoption globally is 2.5 times higher in 2022 than in 2017

AI market size expected to reach US$407bn by 2027 (2022*: US$87m)

Projected annual growth rate of 37.3% from 2023 to 2030

Over 75% of consumers are concerned about companies using AI – addressing these apprehensions will be crucial

But 65% of consumers say they’ll still trust businesses that use AI – companies using AI responsibly and transparently can maintain consumer confidence and harness AI’s potential to improve customer experiences

* Estimated.

Prosus offers

AI is core to what we do and how we do it, and we are determined to use it as widely and as well as possible – making better and better use of AI, to improve everyday life for billions of people around the world.

We ensure we develop and deploy AI as quickly as possible to support business growth, and innovate and improve our competitive ability. And we seek to always do this in the right way – by design, ethically and responsibly.

Robust principles on how we develop and deploy AI:

  • Deploy AI everywhere it makes business sense.
  • Develop AI-by-design for innovation in products and services.
  • Develop and deploy AI ethically and responsibly.

Ahead of increased regulatory scrutiny, we have formal policies on responsible and ethical use of AI, data privacy and sharing, cybersecurity and more.

Across the group, we apply data science and AI in numerous ways to add value for customers, partners and the business, and to fulfil our purpose: better product recommendation, fraud prevention, content moderation, logistics optimisation and more. We also use AI to develop new products and concepts across our segments, such as content creation and search in Edtech.

We engage with several data-science-for-social-good initiatives, dedicated to adopting AI in projects with a positive social impact.

Administration and corporate information

Prosus N.V.
Incorporated in the Netherlands
(Registration number: 34099856)
(Prosus or the group)
Euronext Amsterdam and
JSE share code: PRX
ISIN: NL 0013654783

JP Bekker (chair), B van Dijk (chief executive), S Dubey, HJ du Toit, CL Enenstein, M Girotra, RCC Jafta, AGZ Kemna, FLN Letele, D Meyer, R Oliveira de Lima, SJZ Pacak, V Sgourdos, MR Sorour, JDT Stofberg, Y Xu

Company secretary
L Bagwandeen
Gustav Mahlerplein 5
Symphony Offices
1082 MS Amsterdam
The Netherlands

Registered office
Gustav Mahlerplein 5
Symphony Offices
1082 MS Amsterdam
The Netherlands
Tel: +31 20 299 9777

Independent auditor
PricewaterhouseCoopers Accountants N.V.
Thomas R. Malthusstraat 5
1066 JR Amsterdam
The Netherlands

Euronext listing agent
ING Bank N.V.
Bijlmerplein 888
1102 MG Amsterdam
The Netherlands

Euronext paying agent
Corporate broking and issuer services
HQ 7212
Gustav Mahlerlaan 10
1082 PP Amsterdam
The Netherlands

JSE transfer secretary
Computershare Investor Services Proprietary Limited
Rosebank Towers, 15 Bierman Avenue
Johannesburg 2196
South Africa
Tel: +27 (0) 86 110 0933

Cross-border settlement agent
Citibank, N.A. South Africa Branch
145 West Street
Johannesburg 2196
South Africa

JSE sponsor
Investec Bank Limited
(Registration number: 1969/004763/06)
PO Box 785700
Sandton 2146
South Africa
Tel: +24 (0) 11 286 7326
Fax: +27 (0)11 286 9986

ADR programme
The Bank of New York Mellon maintains a GlobalBuyDIRECTSM plan for Prosus N.V. For additional information, please visit The Bank of New York Mellon’s website at or call Shareholder Relations at 1-888-BNY-ADRS or 1-800-345-1612 or write to: The Bank of New York Mellon, Shareholder Relations Department – GlobalBuyDIRECTSM Church Street Station, PO Box 11258 New York, NY 10286-1258

Allen & Overy LLP
Apollolaan 15
1077 AB Amsterdam
The Netherlands

Investor relations
Eoin Ryan
Tel: +1 347-210-4305